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Susan von SeggernLos Angeles publicist

About

About Susan von Seggern, Los Angeles publicist

Susan von Seggern is a Los Angeles publicist and PR consultant, and she publishes this website.

Susan von Seggern has worked in Los Angeles public relations for more than 20 years: as a major label publicist, CEO of a boutique PR agency, in political PR, and in globe trotting corporate PR. She now consults for event, corporate, cause and cultural clients, with event and corporate work as her current focus.

Last updated: November 2026

Published by Susan von Seggern

Contact Susan about your newsRead the FAQ
Portrait of Susan von Seggern
Susan von Seggern, publicist and PR consultant, Los Angeles.

Who is Susan von Seggern?

Background

Susan von Seggern is one of the most well known and well liked publicists in Los Angeles. Her work as a major label publicist, CEO of a boutique PR agency, political PR practitioner and corporate PR consultant has exposed countless journalists and influencers to her honest, positive and tenacious PR style.

Honing her strategies over more than two decades, she combines the latest PR tactics, such as podcast pitching and hyper local coverage, with tried and true methods including events, press releasing and sustained media outreach. Career details are on her LinkedIn profile.

Why this site exists

This website is published by Susan von Seggern. It is one of a small number of websites she publishes, and it exists to explain her media relations services for corporate and event clients, including sustained media outreach and press releases, in plain answers.

Her main website is susanvonseggern.com, where you can read her client press releases and contact her directly.

Selected campaigns and releases

Selected work listed on Susan von Seggern's main website
Client or campaignTypeYear
Remotesome AI Transformation launchCorporate2026
Redesigning Nonprofits (Wiley) book launchCause and cultural2026
Sleep To Live Well Foundation and Family Paths partnershipCause2025
Touring and Mental Health audiobookCultural2025
SewDown at LA Fashion WeekEvent2024
IceWind pre product buzz campaign and Arctic turbineCorporate2020 to 2023
Geoship equity crowdfunding campaignCorporate2020
Hollywood Carnival Parade and FestivalEvent2017
CONTACT in the DESERT conferenceEvent2017
Rock Row green home development, sold out in 5 weeksCorporatePortfolio
Phil Laak's Guinness World Record (Unabomber Poker)EventPortfolio

Learn how she works in the media relations services overview, or read how this site is written.

Common questions

Who does Susan von Seggern work with?

She consults for event, corporate, cause and cultural clients, and event and corporate inquiries are her current focus. Her published releases cover a technology talent company, a wind power startup, a Korean content streamer, conferences, festivals, a fashion week show, nonprofits, books, documentaries and music. Interesting, newsworthy and active clients fit her approach best.

See this answer on the FAQ page

Is she a good fit for a corporate client?

She suits corporate clients with real milestones to announce, such as launches, new services or partnerships. Her background includes globe trotting corporate PR and time as CEO of a boutique PR agency. Recent corporate releases include Remotesome's AI Transformation launch in October 2026 and IceWind's Arctic turbine deployment with the Icelandic Coast Guard in 2020.

See this answer on the FAQ page

What does a public relations specialist do?

A public relations specialist writes press materials, builds media lists, pitches reporters, arranges interviews and tracks coverage for an organization or client. Senior specialists also plan campaigns and events. Susan von Seggern works as an independent publicist and PR consultant, handling strategy and hands on media outreach for each client campaign.

See this answer on the FAQ page

Who is PR for celebrities?

Celebrity PR is usually handled by entertainment publicists who manage media requests, interviews and appearances for talent. Susan von Seggern began as a major label publicist and her event work includes producing large scale celebrity and media events, but her current consulting centers on event, corporate, cause and cultural clients rather than personal talent representation.

See this answer on the FAQ page

How do I get into PR agency work?

Most people enter PR through internships, entry level coordinator roles, or adjacent work in journalism, marketing or events. Writing skill, media awareness and follow through matter most early on. The Public Relations Society of America lists chapters, events and job resources. Susan von Seggern's own path ran through major label publicity, agency leadership, and political and corporate PR.

See this answer on the FAQ page

How do I start working with Susan von Seggern?

Start with the contact page on susanvonseggern.com. Describe your event or company, the news you want covered, key dates, and whether you have budget for wire distribution. Event and corporate inquiries are her current priority. She then builds an individualized campaign from her four pillars: outreach, press releases, lead service monitoring and events.

See this answer on the FAQ page
All 46 questions and answers

Planning an event or a corporate announcement?

Tell Susan von Seggern what the news is, when it happens and what coverage would make it a success. Event and corporate inquiries are her current focus.

Start your PR inquirySee her LinkedIn

Published by Susan von Seggern