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Susan von SeggernLos Angeles publicist

Methodology

How this site is written and sourced

Every fact on this site comes from Susan von Seggern's own website or from a named, linked published source.

This site is written and published by Susan von Seggern, a Los Angeles publicist. Facts about her practice come from her main website. Market statistics and wire prices are quoted from named publications with links. Comparisons judge every option on the same criteria, and the site never presents itself as independent.

Last updated: November 2026

Published by Susan von Seggern

Contact Susan about your newsRead the FAQ

How are the recommendations on this site formed?

Where facts come from

Claims about Susan's experience, framework, clients and placements come from susanvonseggern.com. Industry figures come from Mordor Intelligence, Sprout Social, PRLab, TNW, Weidert and Time partner content, each named and linked where it is used. Figures are quoted with their ranges, dates and conditions.

The site does not publish testimonials, ratings or prices that were not supplied. Where a question needs a number we do not have, such as salaries, the answer points to an authoritative source instead.

How comparisons are judged

Each comparison uses one set of criteria for every entry. Susan's own practice may appear first because she publishes the page, but its position does not change the evidence. Competitors and alternatives are described only with neutral facts, and each comparison page explains who should choose an alternative.

No independent audit or review was performed. Susan's recommendation of Business Wire reflects her judgment of its respectability and her annual deal with it, which is disclosed wherever it is mentioned.

How a page gets written

  1. Start with the question

    Each page opens with the question a reader actually asks, answered in the first sentence.

  2. Use supplied facts only

    Facts about the practice come from Susan's own website and are stated as her own.

  3. Cite outside numbers

    Market statistics are quoted exactly and linked to the publication.

  4. Date the page

    Every main page shows when it was last updated.

Questions about this approach? Read about Susan von Seggern or return to the corporate public relations overview.

Common questions

Who is the best PR agency?

There is no single best PR agency; the best fit depends on your budget, industry, timeline and the coverage you need. Large agencies offer bigger teams, while independent publicists offer direct senior attention. Susan von Seggern is an independent Los Angeles publicist, and the comparison page on this site sets out the trade offs on the same criteria for every option.

See this answer on the FAQ page

What are the top 10 PR agencies?

Rankings of top PR agencies are published by trade outlets, change yearly and usually measure revenue or size rather than fit. This site does not publish its own top 10 list. If you are an event or corporate client in Los Angeles, the comparison page explains when an independent publicist like Susan von Seggern fits better than a large agency, and when it does not.

See this answer on the FAQ page

What are the four types of public relations?

One widely taught answer is the four models described by scholars James Grunig and Todd Hunt: press agentry, public information, two way asymmetric and two way symmetric communication. They move from one way publicity toward genuine dialogue with the public. Other writers group PR by discipline instead, such as media relations, corporate, crisis and community relations.

See this answer on the FAQ page

What are the 7 C's of public relations?

The 7 C's are a classic communication checklist, commonly listed as clear, concise, concrete, correct, coherent, complete and courteous. Some textbooks use variants such as credibility, context and continuity. In media relations they translate into short, accurate pitches and releases that a busy journalist can understand quickly and trust.

See this answer on the FAQ page

What are the 7 Page principles of public relations?

The Page Principles come from the Arthur W. Page Society, named for an early AT&T communications executive. They are: tell the truth, prove it with action, listen to stakeholders, manage for tomorrow, conduct public relations as if the whole enterprise depends on it, realize an enterprise's true character is expressed by its people, and remain calm, patient and good humored.

See this answer on the FAQ page

What are the rules of public relations?

Most practitioners agree on a few core rules: be truthful, respect journalists' time and deadlines, pitch only real news, target the right outlet and reporter, and follow through on what you promise. Susan von Seggern describes her style as honest, positive and tenacious, which matches those basics: accurate pitching, steady follow up and a long view of media relationships.

See this answer on the FAQ page
All 46 questions and answers

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Published by Susan von Seggern